Promotional Rubber Bracelets for a Rock Band

I have a musician friend that has a relatively unknown rock band. He was trying to get more name recognition for the band and was using various methods to get the word out. The band began giving out their CDs and t-shirts to the audience members at their performances and other followers. Unfortunately, this started to get very expensive, and being the starving musicians that they were, had to find a less expensive way to promote the band. My friend came up with the idea to use cheap rubber bracelets as a new method to get band’s name noticed. He knew the success many other organizations had using awareness bracelets for not only charities, but also for business branding. Music is a business so this was a perfect fit for the band.

The band agreed that they could put the band’s name and the band’s website domain name on the rubber bracelets and give them out to people at their shows. The customized rubber bracelets were much cheaper to buy and it was very simple to design them online and get huge discounts with larger quantity purchases. The band decided on a few colors that fit the theme of their band logo and CD color scheme which tied it nicely for branding of their band.

The band’s silicone rubber bracelet campaign was a hit with their audiences. People enjoyed wearing the colorful debossed bracelets being worn around their city and at many of the local schools. The brought more name recognition and drew more people to the band’s website.

The decision to buy rubber bracelets helped increase the band’s name recognition. Now, their next goal is to attract a major recording label which is another challenge. They climbed one hill now need to head up the mountain.